Ofsted Press Release on young people not being sufficiently challenged in ICT lessons

December 14, 2011

“A report published today by Ofsted has found that achievement in information, communication and technology (ICT) was inadequate in almost a fifth of the secondary schools visited. Inspectors found that how well pupils did in secondary schools was adversely affected by the lack of challenge for more able students and poor coverage of key aspects of the ICT curriculum.

The report, ICT in schools 2008-11, found that although ICT was good or outstanding in over two thirds of primary schools visited, the position was less positive for secondary schools with just over a third of the secondary schools in the survey judged good or outstanding.

The report draws on evidence from the inspection of ICT in 167 primary, secondary and special schools between 2008 and 2011. The ICT curriculum and qualification routes provided by nearly half of the secondary schools surveyed were not meeting the needs of all students, which reinforces concerns raised in Ofsted’s previous ICT report.

Her Majesty’s Chief Inspector, Miriam Rosen, said:

“In a world that is becoming increasingly reliant on technology, young people need to be given the opportunity to learn ICT skills in an interesting, challenging and relevant way.

“Schools should provide a range of ICT courses that are suitably matched to students’ needs, support them with their learning and prepare them for higher education and for skilled work in a technological age.”

In 30 of the 74 secondary schools visited, nearly half of students reached the age of 16 without adequate foundation for further study or training in ICT and related subjects.

The numbers studying GCSE ICT have dropped since 2007. This year 31,800 students attempted the examination compared with 81,100 in 2007 – a reduction of 64 per cent. There has also been a reduction in the number of entries at A level ICT.

In contrast, there has been a considerable increase in the number of student completing vocational awards in ICT – 212,900 students completed OCR Nationals, a popular suite of vocational qualifications, compared with 58,900 in 2008.

Despite the fact girls perform better than boys in ICT, fewer girls chose to study the subject in Key Stage 4 and beyond. The report recommends that schools encourage girls to continue studying ICT beyond the ages of 14 and 16 by engaging with local IT businesses to bring the subject alive and provide a fuller understanding of ICT-related career options.

The teaching of ICT was outstanding in three of the secondary schools visited and good in 32, but it was no better than satisfactory in just over half. Where teaching was no better than satisfactory, the use of assessment to track pupils’ progress was poor, which led to teachers and pupils lacking an understanding of current performance and what was needed to improve. It also meant that sometimes students repeated work from previous years.

In both primary and secondary schools there were weaknesses in teaching more demanding topics such as databases and programming, highlighting the need for schools to provide subject-specific support and professional development to improve teachers’ confidence and expertise.

When teaching was good or outstanding, lessons were well planned with a variety of activities that were differentiated to meet individual students’ needs, and students were clear about their own current level and what they needed to do to improve.”

Notes to editors

  1. The report ICT in schools 2008-11 can be found on the Ofsted website at www.ofsted.gov.uk
  2. The previous ICT report ‘The importance of ICT: information and communication technology in primary and secondary schools, 2005/2008, can be found at the following link: http://www.ofsted.gov.uk/resources/importance-of-ict-information-and-communication-technology-primary-and-secondary-schools-20052008
  3. The Office for Standards in Education, Children’s Services and Skills (Ofsted) regulates and inspects to achieve excellence in the care of children and young people, and in education and skills for learners of all ages. It regulates and inspects childcare and children’s social care, and inspects the Children and Family Court Advisory Support Service (Cafcass), schools, colleges, initial teacher training, work-based learning and skills training, adult and community learning, and education and training in prisons and other secure establishments. It assesses council children’s services, and inspects services for looked after children, safeguarding and child protection. 

 



Action research for teachers measuring the impact of ICT

May 5, 2011

This paper is based on the guidelines available from the Becta site (www.becta.org.uk). It provides an extremely useful tool for people about to undertake Action Research. The purpose of these guidelines is to provide a basic framework for reflection on classroom practice, most especially to enable study of the impact of ICT on teaching and learning. The guidelines are intended to support teachers at the planning stages of action research in the classroom. Using a structured format can enable research outcomes and findings to be shared, and can provide a research basis for subsequent planned change.

What do I need to consider to undertake action research?
Action research follows a cyclical process, and only the first cycle can be planned in advance. Thereafter, the next action research cycles depend on the evaluation phase at the end of previous cycles. Action research is often collaborative, involving planning with a colleague or colleagues. Action researchers may have a `critical friend’ or research facilitator working with them. Below is a suggested structure to help you plan and organise your research.
Keep a research journal
It is a good idea to keep a research journal, in which you can accumulate information about the progress of your work. Your journal should contain contextual information, field notes, ideas, dates, and any seemingly minor details which you feel are best recorded. They may well turn out to be important, and it is often hard to recall these things after time has elapsed.
Plan your research
Before you undertake your research, consider the following structure for planning the various stages of your research.
Title
Title of the research project.
Outline
Outline of the study in 100 words.
Timeline
Clarify the start and completion dates for the study and specify milestones in the research. Meeting times and dates can also be recorded. The timeline may well be altered as the research progresses, with the archived timelines acting as part
of your research journal data.
Contacts list
Ensure that contact details of everyone involved in the study are accessible to all. Each person on the contact list, including administrators, should have a paper copy of this document, and one person should have responsibility for updating it regularly. A `Who has Responsibility’ section can help to ensure that everyone is aware of their own role and those of other colleagues.

Research and learning
Specify how the research links into the curriculum and record some of the pre- conditions of the study. This stage of the planning records information about the `value added’ expected of the ICT employed in the research. Include a brief
description of the nature of the activity to be undertaken by teachers and learners, its intended outcomes and any anticipated difficulties.

Field notes record sheet
Standardise the recording of contextual events as the study progresses. Completed sheets can become part of the research journal and provide a basis for discussion at meetings.
Establish the purpose of the research
Key questions to ask are:
1. What is the principal aim of the research?
2. What do you envisage as the potential benefits of the research? – for teaching and learning, – for individual pupils, –
3. for your own professional development, – for the school?
4. How might the research contribute to our general understanding about the process of teaching and learning?
Formulate questions for your proposed research
It is a good idea to summarise your proposed research as a question or a short set of questions. Your research question or questions should be well focused, for example to reflect a particular issue which has arisen as part of teaching and
learning in your classroom. You might wish to research the effects of change using new hardware, software, or classroom management. Whatever the topic, formulate it as one or more questions requiring answers.
Specify the background to the project
Provide an understanding of the cultural context of the study school(s) and partner organisations. Include any conditions which you consider may affect the outcomes of change. Background information can cover:
1. the whole-school context – type of school – number of pupils on roll – number of staff – ICT provision – other relevant information.
2. the classroom context – physical characteristics of the classroom (including ICT provision) – class profile, including:
– age range – number – strengths – pupils on SEN register – other relevant information – classroom support.
3. the personal context – How did you become involved in the research project? – Why is this research important to you at this point in your career?
4. other factors.
Ethics
Have you obtained consent to undertake research? Record the response of your discussion of the research with the headteacher, senior management, governors, other colleagues and pupils.
Can you ensure that confidentiality is protected, if required? How?
Some ethical rules for school-based research:
1. Ensure that the research you propose is viable, that adequate research design has been established, and that appropriate data-collection techniques are chosen.
2. Explain as clearly as possible the aims, objectives, and methods of the research to everyone involved.
3. If using confidential documents, ensure that anonymity is maintained by eliminating any kind of material or information that could lead others to identify the subject or subjects. Pupils’ identities should not be revealed in web material published as a result of the research.
4. Ensure that you have permission from all involved before publication of any or part of the research.
5. You should be aware of the possible uses of the research findings.
6. Research should not ultimately disadvantage any group of pupils.
7. Data should be stored securely and destroyed within 18 months of the end of the study.
8. If there is joint or collaborative research, all researchers must adhere to the same set of ethical principles.
(Adapted from Hitchcock, G and Hughes, D 1989. Research and the Teacher . London: Routledge. p 201)

Setting up the research: some decisions
Before undertaking research, decide on the method of data collection, and why.
1. What data will you collect?
2. Who will you collect data from?
3. In what form will data be collected?
4. How will recording of data take place? Consider the suitability (or otherwise) of a range of research methods.
For example:
• qualitative data – case study – interview – questionnaire – documentary evidence – observation journal
• quantitative data – What will be measured? – How will data be collected? * analysis – How will data be analysed? –
At what points will analysis be undertaken?

Running the study
This checklist can help to ensure that the study is well organised before you pilot or run the research. Have you:
• obtained consent for the study?
• booked computers / ICT / computer suite?
• checked that electrical / ICT equipment is in working order?
• obtained supplies of consumables (for example, tapes)?
• checked that you are familiar with any software or hardware?
• checked that you can obtain technical support if necessary?
• produced and tested your data-collection instruments?
• kept a record of the contextual conditions existing before the study?
• checked that your study is integrated into the school’s planning?
• checked that your pupils understand your aims for the research?
• checked your own and your pupils’ aims for their learning?
• organised classroom support if necessary?
• checked that everyone involved has a timetable for the study?
• checked that everyone involved has contact details for one another?
• ensured that there is a clear storage and retrieval system for data collected?
• built time for analysis, reflection and discussion into the research timetable?
• organised a definite start and end point for data collection?
• decided who will write up the study?
• decided who will read and comment on drafts of findings?
• found a way to disseminate your findings?
• started a research journal which must be continually updated?
• set up a way to record questions which arise during the study?

Reporting your findings
The structure, content, word length and style of presentation of your findings will depend on your intended audience. For example, papers for journals or articles for magazines will be presented in a different format from book chapters or a research report. It is important to look carefully at existing publications of the kind you are trying to write, to gauge such features as the style, length, and format for your writing. The following structure outlines the presentation of a research study and its findings. The abstract may well be the last section to be written. Material for sections 2 to 6 and 10 to 12 can be collected throughout the study. For information on good practice in educational research writing see:
http://www.bera.ac.uk/writing.html

General

structure for a research report
1. Abstract
2. Background / introduction / context for the research
3. Review of relevant literature
4. Research methods
5. Findings
6. Analysis
7. Discussion
8. Conclusions
9. Summary and new directions
10. References
11. Glossary
12. Appendix

Finding the relevant literature
What existing work, including articles on research methods, relates to, or informs your study?
Compile an annotated biography of books, book chapters, articles and papers, with quotations, including page numbers.
Compile an annotated list of relevant web addresses with dates. Links provided here can help you to find relevant work:
• BUBL http://bubl.ac.uk/link/ contains a thorough list of links to journals and research for specific subjects.
• Educati on-line http://www.leeds.ac.uk/educol/ has a directory of papers and research.
• Educational Action Research http://www.triangle.co.uk/ a publication on action research.
• PINAKES http://www.hw.ac.uk/libWWW/irn/pinakes/pinakes.html a portal to subject-specific academic research directories.
• Social Sciences Information Gateway http://www.sosig.ac.uk/education/ .
• Teachernet http://www.teachernet.gov.uk – the Department for Education and Skills (DfES) portal for teacher information.
• T for T: Action Research by Teachers for Teachers http://194.83.41.143/TforT/ .
• TTA: Teacher Training Agency Research pages http://www.canteach.gov.uk/research/ .
• UK Higher Education & Research Libraries http://www.ex.ac.uk/library/uklibs.html .

Other sources of information
• Becta Becta Research Area http://www.becta.org.uk/research contains information on Becta’s research activities,
• Teacher Resource Exchange http://contribute.bit10.net/ teachers can submit their ideas for ICT use, and develop ideas to become full resources for use in classrooms.
• Teachers Online Project http://top.ngfl.gov.uk/ a discussion forum, where teachers can exchange views and join in collaborative projects. There is a monthly newsletter on ICT in education.
• Virtual Teacher Centre (VTC) http://vtc.ngfl.gov.uk/ links to ICT in practice across the curriculum, as well as news and updates for teachers.


The Best of Times, the Worst of Times

February 18, 2011

So, if the ICT world is being turned upside down with the demise of Becta and mass local authority redundancies in the area of ICT support, then where does this leave us? Stephen Heppell has spoken of a new, bottom-up world where innovation and change will increase at a local level. This may be just an evolutionary reflection of the digital technological world itself. We are seeing the demise of over-inflated, top-down, bloated operating systems and applications and instead an increasing appetite for connectivity, bandwidth, browser-based applications, mobility, personalisation and multimedia. So, if we are moving towards a more democratised, chaotic, imperfect, connected and edgy world of ICT in education, then who will be the gatekeepers? The local authorities? Teachers? Heads? The ICT industry? The children?

The genie is out of the bottle and there is no going back. The gatekeepers have gone. It is now all down to educating the children, the teachers and the parents. But isn’t that what schools are all about? And this time, we are all going to have to learn together. It could be the worst of times and the best of times.

 


Googling through the Research

January 23, 2011

I had the privilege for the past two days of running a seminar on educational research for our Master’s level teacher leader programme at Sheffield Hallam University. During the seminar we talked about the eclectic methodologies one can use when evaluating data. The discussion inevitably turned towards the tension that sometimes exists between qualitative and quantitative methodologies and the unhelpful binary that this sometimes creates. We also examined some of the free tools that are available to both the professional and the occasional researcher, and between us we uncovered a rich mine of easily accessible tools. Without meaning to sound like a Google zealot, the Google suite offers a range of helpful applications in this field. Google Scholar is a great alternative to the sometimes unwieldy online university library resources, offering access to many online journal articles. Narrow you search by include the metatag ‘pdf’ in the search criteria. Google Docs has a powerful spreadsheet that offers the facility to create simple aggregated statistics. For the analysis of qualitative data, free applications such as Weft QDA (Qualitative Data Analysis) can help with thematic analysis of text based data and the mighty and majestic Wordle.net creates word clouds based on text files that not only analyse but present data in an attractive and readable form. For online surveys and questionnaires, both zoomerang and survey monkey are good applications that allow data to be collected quickly and efficiently online. I wish I was doing my Master’s now. Back in 1984 I used a manual typewriter and spent an eye-watering amount of money on a scientific calculator that proved to be totally counter-intuitive and ill-suited to the purpose for which I bought it. The tools available now offer huge affordances to the teacher researcher. I can hardly wait to read the research reports from the people doing our teacher leader programme.


“Daddy, what’s a laptop?”

December 31, 2010

By accidental stealth, our house has become infiltrated by technology produced by that vegetative symbol for original sin.  Almost without us realising it, the i-listen, i-natter, i-browse and i-fiddle have grafted themselves onto our lives. This is not to imply that we owe an allgegiance to the fruity purveyors  of these devices. We do not walk around wearing wholesome black and white t-shirts tucked into Harry Highpants faux casual designer jeans and sporting goofy, white, Stepford smiles. We do also possess the more suburban, double-glazed metaphors of everyday computing.

Like most of you, I have possessed an i-listen for years. Ubiquitously, I am plugged in to avoid bordeom/thinking/talking/socialising/working. I am a bit like that. The i-natter I “need” for my employment (as if no other, cheaper device would suffice). The i-fiddle was a present for my wife so that she could more conveniently feed her addiction to FarmTown, and the i-browse was a freebie for a conference I have no intention of attending. Auntie also has an i-fiddle to replace  her recently deceased PDA that has given her faithful service since 1853.

On Boxing Day, our 4-year old twins discovered FaceWasteoftime and spent some hilarious moments using the devices as walkie talkies until they were standing so close, the bouncing echoes made them sound like early Radiohead. Something interesting happens when a little person picks up an i-thing. The kinaesthetic connection of the child to the device is arguably the most natural interface I have ever seen between a human and ICT.

Double-glazed technology is only tolerated by them because of the Cbabies website’s reliance on Phlash. Both Thing 1 and Thing 2 infinitely prefer the liquid elegance of the handheld devices lending themselves far more to independent and collaborative learning. It is the grown-ups and their modernist institutions who see the technology as being rooted in the architecture and fabric of buildings rather than being connected to the inquisitiveness and creativity of individuals.

I’m afraid that our educational ICT taxonomies need a radical makeover. Thing 1 and Thing 2 see the digital world through different lenses.


Happy Christmas

December 22, 2010

Happy Christmas, bloggers.  In January 2011 I am speaking at the IC4E conference in Mumbai, the BETT show in London and  the IAPS conference in Surbiton as well as helping deliver the ICT module of the MA in Educational Leadership and Innovation at Warwick University and the Teacher Leader programme at Sheffield Hallam University. If the snow doesn’t slow us down I might catch some of you around the traps.

All the best for 2011.


Is ICT a myth?

September 2, 2010

Whilst watching  a TED broadcast by Ken Robinson the other day, I noticed his remark that 15 year olds do not wear wristwatches because they do not see the point in using single-function technology. Several years ago, I asked a group of year 9 students if they used e-mail to which one replied, “no but my granny does”. To a large extent, ICT is a mythical construct perpetuated by people from my own demographic (middle-aged, male, overweight and geeky). This of course is to grossly over-generalise and I am being deliberately mischevious in doing so although some of the more interesting observations in recent years have come from a less stereotypical position. Turkle, Byron, Livingstone, Marsh, Davies, boyd et al have focussed more on the social, cognitive and constructivist aspects of the digital landscape and seem less obsessed with the artifacts of digital culture. Read Turkle’s “Evocative Objects” for a particularly beautiful depiction.

In a time when we are still obsessing over large, meta-technical “solutions” (heaven help us), young people are doing interesting things with that which is personal, portable, wireless, networked and social. Yesterday I talked with someone whose developmentally delayed son was doing astonishing things using adaptive communication apps on an i-thing. Talk to any child about ICT and they may look at you blankly. The modernistic labels of information, communications and technology suit the language of education systems very well (and remember, school itself has been described as a technology) but really. Do we honestly think that these structures truly reflect what (we may kid ourselves) is educationally and technologically cutting-edge. Becta has gone. Children are deserting ICT as a subject in droves. Despite the third paranthetical attribute with which I described myself in the first paragraph, I am reminded of Dylan’s “Ballad of a Thin Man”; something is happening but you don’t know what it is…...


Six Impossible Things

June 22, 2010

“Sometimes I’ve believed as many as six impossible things before breakfast.”

Alice Through the Looking Glass

“… the grand narrative has lost its credibility, regardless of what mode of unification it uses, regardless of whether it is a speculative narrative or a narrative of emancipation.”

Jean-François Lyotard

After 14 years of service to education, the British Educational Communications and Technology Agency (Becta) is being retired.  Becta was the government agency leading the national drive to ensure the effective and innovative use of technology throughout learning. According to their website, Becta’s remit included:

  • raising educational achievement
  • narrowing the gap between rich and poor
  • improving the health and wellbeing of children and young people
  • increasing the number of young people on the path to success
  • improving the skills of the whole population throughout their working lives
  • building social and community cohesion
  • strengthening the Further and Higher education systems.

Many thousands of educationalists across UK, and indeed the world, have valued the support and advice that Becta provided over the years, and the decision to close it down means that educational institutions and communities will need to find new and creative ways to embed deep thinking into their decisions about learning technologies, ICT and e-learning. These decisions about the use of new technologies in education will inevitably focus on the raising of educational standards, whether through improving attainment, progression, engagement, enjoyment or by making educational institutions more efficient. But something else will also emerge.

I will always be grateful for the resources and support that Becta provided and for their contributions to the educational discourse that now allows so many individuals and organisations to embrace current and emergent technologies with confidence and ambition. But we must now pick up new challenges, one being to question the way in which the models of ICT support have been traditionally presented. We have the opportunity to challenge the old, modernisitic models of large, centralised support. As Stephen Heppell has said

…we need to see the opportunity presented: we are in a world where, as I have often said before, instead of the old 20th century model of “building big things that did things for people” we now have a world of “helping people to help each other…we’ve said all along that ICT empowers autonomous and collaborative learners. Now is the time to prove that these learners include ourselves too.

Now is an excellent time to encourage and work with the many online collaborators who provide inspiration and support for others. Many communities of practice exist that are well placed to take this debate forward. The online community will ensure that Becta publications and services will survive if there is a demand for them but we may also be entering an era of new opportunities. This has been signalled for some time by writers such as Clay Shirky and Charles Leadbeater. Some of the clubby, old, paternalism that has guided our thinking about ICT for so many years may be swept aside as impatient, younger influences become more dominant in education.

Many writers have opposed universal solutions, meta-narratives, and generalisations. More so than ever, some ‘universalist’ claims have been challenged in areas relating to knowledge and technology. Lyotard in his 1979 report on knowledge argues that our postmodern era is characterised by an ‘incredulity towards meta-narratives’. These meta-narratives are grand theories and philosophies such as those that characterise the inevitable progress of history and the infallibility of science. Lyotard argues that the world has changed and that these sorts of narratives may no longer stand up to scrutiny. We have to embrace individuality, diversity, conflict, local knowledge and context, and encourage smaller strategies that have meaning and relevance to those who own them. Lyotard signposts the diversity of smaller communities and the multiple collaborative and conflicting systems which create their own meanings and their own rules.

Becta served and helped shape our views of ICT and e-Learning admirably and was instrumental in moving both technological and pedagogical discourses away from the technocrats and into spaces inhabited by teachers, parents, pupils and the wider community. The challenge for us all now is how to create new discourses about ICT, not just through membership organisations and formal bodies but through informal spaces which are increasingly attracting collaborators, inventors and innovators. The technologies are there to support these spaces and the old argument that puts pedagogy ahead of the technology is sounding tired. The boundaries between the two are blurring and young people know this. We need to do six impossible things before breakfast.

Becta had a Business Plan which set out its work for 2010-2011 which identified six priorities:

Priority 1: e-enabling institutions

Increasing the numbers of schools, colleges and other providers using technology to improve outcomes for learners and deliver value for money.”  Building on the work that Becta undertakes in the next twelve months, we need to take Stephen Heppell’s vision forward and each in our own way make a point of connecting up with each other through informal and formal networks to encourage, collaborate, celebrate and help each other to raise and meet expectations on the use of ICT in education.

Priority 2: Delivering Home Access and improving services for learners and families

Increasing the numbers of learners able to access learning materials, the school and wider services through technology” Many schools are already technological hubs of their communities. By opening physical and virtual doors to their ICT resources, schools are well placed to take this forward. By opening up provision of cloud-based resources through learning platforms, e-learning and other resources schools are increasingly positioning themselves to lead in supporting their communities through the use of ICT.

Priority 3:Supporting the frontline to achieve savings through technology

Achieving savings through better procurement, management and interoperability of ICT and improved operational efficiency”. This is possibly the hardest of the “impossible six” to achieve. Again, the key is collaboration. Procurement frameworks and the creation of ICT contracts that meet local needs will need to be well coordinated. Where the motivation is financial, there is greater motivation to collaborate. We can look forward to commercial strategic partnerships, regional procurement frameworks and other entrepreneurial and innovative methods of procuring and achieving interoperability. If the foreseeable future is to be based on personal, portable, wireless, networked, interactive devices then we can expect interesting times indeed.

Priority 4: Propositions to achieve future productivity through new operating models

“Developing propositions to policy makers, local authorities and system leaders on new models” Whether schools become academies, free schools or remain within Local Authorities, new models of operating will emerge. There is much to be excited about, as both educational structures and technologies will change rapidly over the next year. The challenge will be whether or not leadership models respond strongly enough in both reactive and proactive ways.

Priority 5: Supporting leaders and developing system leadership

“Ensuring commitment by education leaders to a strategic vision for technology and its implementation” This priority is inextricably linked to the previous one. To refer back to Stephen Heppell, we need to revisit our grand, strategic visions and focus on autonomy and collaboration.

Priority 6: Organisational delivery and reducing administration costs

Managing the organisation efficiently, effectively and reducing administrative costs.” The coalition government has stated that it is committed to giving schools more freedom from unnecessary prescription and bureaucracy. ICT will continue to play an important role in the management and administration of schools in increasingly efficient ways.

Becta had established each priority with both one and three year targets. It will be the challenge of schools and other educational providers to take these priorities and reinterpret them after March 2011. By collaborating and contributing to the national and international discourses on ICT in education we can embark on a new era of creativity and innovation in education.

Following the Alice in the Looking Glass quotation on Six Impossible Things, we would do well to remember what the Sheep said later in the same chapter: “I never put things into people’s hands — that would never do — you must get it for yourself.” Now is the time to start getting things for ourselves. How many impossible things can we dream before breakfast and then make real?


The contribution of experimental approaches in informing understanding of social cognition.

March 2, 2010

Introduction

This essay considers the extent to which experimental approaches have contributed to understanding about social cognition, that is, about the way in which people perceive, understand and explain events and situations in their social environment. Experimental social psychology attempts to capture the intricacy of social perception, cognition and attribution in a laboratory situation. When implementing experimental research in social psychology, data are often sought about how people react to and interpret social situations. In order to achieve this, whilst maintaining control over the experiment, researchers have developed numerous strategies to make the experiment reliable in a laboratory One method used to achieve this is through asking research participants to respond to vignettes conceived by the researcher. A vignette is a brief narrative of an occurrence, situation or behaviour. An example of a vignette is McArthur’s (1972) study testing a model of attribution in which she used descriptions of 16 different behaviours to measure the effect on causal attributions made by participants. As a rule, social experiments based on vignettes show that people use information relating to consensus, consistency and distinctiveness in ways predicted by the theory.

Experimental approaches in social cognition

Social cognition uses questions that can be tested using experimental designs. It can also use closed format questionnaires, or questions relating to values or beliefs. These approaches do not, however, necessarily reveal how people feel about certain issues. This element of social cognition may need a different method, which is one in which unprompted meanings and interpretations of thinking emerge naturally rather than through the imposition by researchers of quantitative measures and comparative questionnaires, which all have their limitations in eliciting open responses. As the social world involves not only basic cognitive processes but also the environmental context in which social cognition takes place, the experimental study of social cognition allows only particular types of tasks to be undertaken in a laboratory situation, and certain types of questions to be asked. However, the experimental study of social cognition does attempt to make generalisations about how information is processed by people with respect to the social world. Such research may also contribute to a greater understanding of people by providing data about their motives. Recent research into social cognition moves the locus of control more towards the individual, and away from the mechanics of the cognitive system. For example Ruscher et al (2000) argue that in situations where we are dependent upon others as well as ourselves, we may seek out information that sits outside the schema.

Schematic processing

Experimental studies may be used to investigate schematic processing. Schematic processing is an efficient, but limiting, method of processing information based on schemas, which are structures which contain specific knowledge. The fundamental cognitive process involved in schematic processing is categorisation. Although schematic processing is generally seen as an effective and efficient way of interpreting social experiences it may produce biases or perceptual distortions that are problematic. Schematic processing may be described in terms of being an automatic process, occurring without any conscious human control. The concept of motivation however, complicates matters. This is evident in the extent to which, within the cognitive processes, people may automatically make decisions in the context of uncertainty. Fiske and Taylor (1991) have raised this issue as being problematic. It can be seen that although schematic processing is mainly automatic and operating below conscious levels, it can be influenced by motivational conditions and purposes.

Attribution Theory

Attribution theory proposes that people differentiate between internal factors and external factors in their attempts to understand the causes of behaviour. It aims to describe and clarify the processes involved in attributing reasons to people’s behaviour. This is done through asking questions relating to information processing and decision making. Certain behaviour may be explained through internal factors or through external factors. Heider (1958) argued that all attributions of causality could be interpreted in terms of these two factors and he saw them as representations of an aspect of causality. He argued that the more a person’s behaviour is attributed to internal factors, the less it may be attributed to external circumstances. However, it may also be argued that attribution theories place an over-reliance on the rationality of human reasoning. Another important issue to consider with respect to attribution theory is the assumption that people are concerned to find reasons for their behaviour in the same way as an experimental researcher. Attribution theories are primarily concerned with receiving and interpreting information. The problem is that information is often provided in the context of particular motive. If attribution theory is a legitimate social psychological theory, it should incorporate these genuine, human motives within its paradigm. It does not always do this, however. Joffe’s (1999) findings in the HIV/AIDS study use a methodology that supports the findings of attribution theory and the biases that the information processing approach has identified, although her interpretation takes a different direction.

Discussion

Experimental methods make a contribution in informing about the way people perceive, understand and explain their social environment. There are both strengths and limitations of the experimental approach in social psychology, especially in the way it has been applied in the area of social cognition. Billig (1987) is a social psychologist who no longer operates within the experimental social psychology field. He has argued that ‘social thinking’ (thinking about people and their experiences) involves far more than working outside the constraints of an automated cognitive system. He argues that thinking is an ‘internal movement’ between different perspectives, instead of merely simply taking one schema and adjusting it accordingly. When experimental social psychology is used in the context of social cognition, it incorporates two concepts of human psychological operation. These are the information processing approach (cognitive psychology) and the concept that people are intuitive researchers seeking truths in a rational manner (social psychology). Both these assumptions have been subsumed into experimental social psychology theory, especially in attribution theory. This results in a set of assumptions about logical methods of perceiving the environment in prescriptive ways. Value-driven information processing or biases are therefore often seen as substandard judgements. Experimental methods make a contribution to understanding social cognition. It is important to consider the theories and models which these experimental studies have set out to test to gauge their appropriateness, since empirical research and theoretical perspectives are intrinsically linked. They may enhance our understanding of how we perceive and explain our social world. However, non-experimental studies may also complement, conflict and co-exist with experimental approaches in informing our understanding of social cognition.

Conclusion

The strengths of experimental social psychology are linked to their theories, their methods of hypothesis testing and their contribution to the growth of a corpus of knowledge in this area. There are however, certain questions that cannot be asked using experimental methods. For example, research into naturalistic thinking about risk uncovers a complex way of thinking about risky behaviour which would not match the expectations of quantitative research scientists. Human information processing is not always bound by rules of logic or mathematics. There is also the more general issue of the contextual validity of many psychological experimental studies into information processing and social cognition. Traditionally scientific methods such as calibrated statistical tests do not realistically interpret the nature of everyday human behaviour. Our cognitive structures may be programmed to manage information naturally in the environmental context. In this case, experimental data showing bias or distortion might be due to low environmental validity of the design of the experiment. Risk awareness also highlights another complexity in the ways that bias and subjectivity in human information processing are seen. There is evidence to suggest that the information processing framework for social cognition has limitations. These limitations cannot however be separated from the influence on the selection and processing of information about intention and interpretation. Cognitive psychology and experimental social psychology promote models of the individual thinking in a mechanistic manner, or operating like an objective scientist (if there is such a thing) seeking truths in a logical and unbiased way. The evidence suggests that this may be incorrect Experimental psychological methodologies are geared towards the provision of binary ‘correct’ answers and, by implication therefore also ‘incorrect’ answers. But in human existence, this perception of correctness may not be the primary objective and indeed it may be fallacious to hypothesise that it even exists. Experimental research may operationalise tasks that are low in contextual validity and may therefore lead to apparent ineffectiveness in information processing. Human beings have their own methods by which they conceptualise risk and these have their own contextual validity in cultural terms and the individual and social purposes that they serve. The scientific paradigm with its avowed rationality may not be appropriate or relevant within social and individual contexts and the environment in which they operate. Experimental approaches may make a contribution in informing our understanding of social cognition, but they do not necessarily tell the whole story.

Reference List

Billig, M. (1987) Arguing and Thinking: A Rhetorical Approach to Social Psychology, Cambridge, Cambridge University Press.

Fiske and Taylor (1991) Social Cognition (2nd edition), New York, McGraw Hill

Heider, F. (1958) The Psychology of Interpersonal Relations, New York, Wiley

Joffe, H. (1999) ‘Risk and the ‘Other’, Cambridge, Cambridge University Press

McArthur, L.A. (1972) ‘The how and what of why: some determinants and consequences of causal attribution’, Journal of Personality and Social Psychology, vol. 2, pp. 171-193

Ruscher, J.B., Fiske, S.T., and Shnake, S.B. (2000) ‘The motivated tactician’s juggling act: compatible vs. incompatible impression goals’, British Journal of Social Psychology, vol. 39, pp. 241-256